Dairy Queen Announces Summer All-Star Auction | QSR magazine

2022-05-28 23:23:33 By : Mr. Michael Ma

American Dairy Queen Corporation (ADQ) announced the DQ Summer All-Star Auction – an opportunity to secure the ultimate bragging rights by having a Blizzard Treat from the NEW Summer Blizzard Treat Menu honorarily renamed for the highest bidding fan. Fans can also score a VIP Blizzard Pass worth $5,000 that will allow them to grab a Blizzard Treat all season long and beyond. In addition to the grand prize, ADQ has also curated a collection of other summer-themed, customized items up for grabs. Net proceeds from the auction will go to Children’s Miracle Network Hospitals​, of which the DQ brand has been a longtime charitable fundraising sponsor.

On May 16, the DQ All-Star Summer Auction opens, offering fans the opportunity to bid on the following packages:

The highest bidder will become a DQ all-star and score the Grand Prize package complete with all-star worthy prizes:

A Collection of All-Star Swag:

In addition to donating auction net proceeds to Children’s Miracle Network Hospitals®, Dairy Queen will donate and match the winning bids up to $5,000, to provide health and hope to kids across the U.S.

“DQ is the official Summer Headquarters where you can enjoy world-famous soft serve, iconic treats and your favorite food items,” said Maria Hokanson, executive vice president, marketing at ADQ. “We want to welcome the season of ice cream and baseball with our Summer Blizzard Treat Menu and delight our devoted fans with an auction that gives back to a cause we are passionate about supporting.”

The NEW Summer Blizzard Treat Menu is now available at participating locations for a limited time only. Packed with a variety of iconic flavors available ALL SUMMER LONG, this year’s Summer Blizzard Treat Menu is the hallmark of the season and includes:

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